Hello. We’re
Something Shiny.
nice to finally meet you.

Our Branding Approach

Your brand deserves better. You agree - or you wouldn't be reviewing our website right now. Personally, we're glad you're here. Professionally, we're glad you're here. You get the point. And when you've seen enough, we hope you were glad you were here, too.

Timeless Design

Shelf life: We understand your investment needs to live on. An outdated design asset will only cause your brand to spoil.


Differentiators: The gems we use to tell your audience why you matter more to them, than anyone else around the fire.

People Buy from People

Personality: Whether you are B2C or B2B, the decisions to buy from you are made by people. We build your character.

Look Under the Hood

Discovery: Our unique evaluation/interview process reveals everything we need to know to advise your next turn.

Blank Napkin

No boilerplate: Regardless if we’ve worked with a similar business, we treat your situation as its own and scribble away.

Long Legs

Versatility: We do not offer a ‘one and done.’ If an idea only works with limited execution, you’ll never see that idea.

Our Team

  • Testimonial

    Angelo Antoline


    About Angelo Antoline

    Angelo has been leading brand development, brand management and brand execution for local, regional, national and global clients for over 17 years. Although Angelo garnishes a multitude of accolades for his strategic creative development in all mediums of advertising and marketing, his goals are client-centric, helping them push their brand strategically and on-message to their respective targets.  Angelo serves as the Immediate-Past Governor of the American Advertising Federation (AAF) – Tenth District, is a member of the Council of Governors of the AAF and is a Past Chairman of the Board for AAF-Dallas.

  • Testimonial

    Mindy Arendt

    Production Manager

    About Mindy Arendt

    Mindy graduated from Stephen F. Austin State University and has over ten years of experience in photography and customer service. Combining her design and creative production experience, that makes her a triple-threat asset. Mindy’s focus is client satisfaction; from first brainstorm to end product, she makes the process and end result beyond exceptions.
    Mindy uses her creative talents in her community by serving as a Marketing Board Member and Graphic Designer for Our Daily Bread, a local soup kitchen, and working toward establishing non-profit organizations such as North Texas Gather and Give and Vitamins 4 Villages.

  • Testimonial

    Joe Antoline

    Chief Financial Officer

    About Joe Antoline

    Joe is a veteran “finance man” having spent nearly 33 years in a Fortune 200 company, holding assignments in the areas of Business Development, Real Estate, Treasury Services, Marketing and Accounting.  His corporate career also included stints as General Manager-Credit Services in Slovakia; CFO in Serbia; and Director of Corporate Credit (United States & Europe). Joe also has over 7 years of small business experience as VP/CFO and has consulted other small businesses on strategic financial matters, assisting them on moving to the next level. Joe holds a degree in Economics from Geneva College and an MBA from the University of Pittsburgh.

Web Design 18%
Logo Design 22%

Brand Development 42%
Print Collateral 18%

Passion For What We Do 110%

  • Testimonial
    Philip Klement, Director of Marketing

    "Angelo embraces his clients, “dives in” and I have found this incredibly important given some of the challenging technologies we sell."

  • Testimonial
    Kathryn Derbes, Owner

    "Angelo and his team are above all professional listeners. They take in every word you say, help you refine your goals and create exactly what you want."

  • Testimonial
    Brian Ratcliff, Vice President, Marketing and Business Development

    “We will continue to use Something Shiny for anything and everything we do with our branding.”

  • Testimonial
    Brian Neitzel, President

    “They understand our business and our personality, which allows them translate our requests into high quality finished products.”

  • Testimonial
    Ana Blanton, Anderson-Hanson-Blanton

    “Angelo’s ability to “get” what I envision for my clients is what makes him a great creative director!”

  • Testimonial
    Kelly Green, Marketing Coordinator

    “Top notch customer service with a fun side! You listen to our ideas and bring them to life.”

  • Testimonial
    Kathryn Derbes, Owner

    "Our experience with them was nothing short of spectacular; our website and business collateral are still exactly what we need after all these years."

  • Testimonial
    Rachel Dragoo / Marketing Manager, Tower Club Dallas

    "The service we have received working with them is unparalleled. Something Shiny always produces top-notch quality with the utmost efficiency."

For a business to speak more effectively to its audience, it must first recognize the need to change the conversation.

Get in touch with us

Feel free to give us a call, send an email or meet up for coffee. We are always happy to talk through any deliverable you want or problem you need solved.

Contact Address

106 N Denton Tap Road, Suite 210-346
Coppell, TX, 75019

Contact Details

469-518-0374 (ext.500 for all inquiries)

Office Hours

8-00 am to 5-00pm
Monday – Friday